Now in early access

WordPress admin was never built
for running a shop. Winkl is.

Your modern workspace for WooCommerce.

Run orders, products, customers, campaigns and daily shop work from one calm place — without migration.

winkl — Dashboard
Vastgepind
Dashboard
Orders
Customers
Customers
Segmenten
Products
Products
Voorraad
Groei
Loyalty
AI
Dashboard
+ New
New orders
14
↑ 3 vs gisteren
Revenue this month
€2.847
↑ 18% vs last month
Actieve posters
91
↑ 2 nieuw
Goedkeuringen
0
Alles akkoord
Last 10 orders All orders →
#2341Sara Jansen€89Verzonden
#2340Sarah Johnson€124New
#2339Lisa Bakker€47Verzonden
#2338Tom Smit€33Verzonden
Revenue per month
NovDecJanFebMrtAprMei
Dashboard
New orders
14
↑ 3 vs gisteren
Revenue this month
€2.847
↑ 18%
Actieve posters
91
↑ 2 nieuw
Goedkeuringen
0
Alles akkoord
Latest orders All →
#2341
Sara Jansen
€89
Verzonden
#2340
Sarah Johnson
€124
New
#2339
Lisa Bakker
€47
Verzonden
Dashboard
Orders
Paklijst
Notebook
Meer
40+
Connected shop modules
Free
Start without a credit card
No migration
Keep your current store
Your data
Stays on your server

Public data only  ·  No login needed  ·  Takes about 30 seconds

Why it feels different

Keep WooCommerce.
Lose the chaos.
No migration. No rebuild.

Your store stays exactly where it is. Winkl simply gives it a modern operating layer.

⚠ WordPress Admin — Before Winkl
My Store +New Updates 6 Comments 14
⛔ Fatal error detected in plugin woo-loyalty-advanced. Check error log. ✕
⚠ WooCommerce 8.4.1 available — 5 other plugins also need updating ✕
⛔ Conflict detected: Klaviyo & MailPoet are both active. ✕
ℹ Metorik: last sync failed 3h ago. Reconnect your API key. ✕
⚠ Your database backup is 12 days overdue. ✕
8 tabs open. 4 dashboards. Nothing connected.
→Winkl
replaces this
✦ Winkl — After
€2.8k
Today
14
Orders
847
Customers
#2341Sara Jansen✓ Verzonden
#2340Sarah Johnson● New
#2339Lisa Bakker✓ Verzonden
Clean. Fast. Built for shop owners.
Stop running plugins.
Run a shop.
Go Winkl →
Your store in your pocket

Your store in
your pocket.

Winkl turns your store admin into an app-like experience.

Install it on your phone, log in with a PIN and run the daily parts of your shop wherever you are — without fighting wp-admin on a tiny screen.

Home screen PWAOpen Winkl like a real app.
PIN-protected accessFast login when you just need to check something.
Live order feedKnow what's happening, the moment it happens.
Quick actionsUpdate orders, check customers and handle tasks on the go.
Mobile-first dashboardRevenue, orders and alerts designed for thumbs, not spreadsheets.
Winkl 09:41
Morning, Jules 👋
€847
Today
6
Orders
↑14%
vs yesterday
Recent orders
#2341Sara J.✓ Sent
#2340Mark V.● New
#2339Lisa B.✓ Sent
Getting started

Install Winkl without
rebuilding your store.

The install wizard scans your setup, connects your store and gets you running without touching your frontend.

Step 01

Install Winkl

Install Winkl like any normal plugin. No server setup. No complicated migration.

Step 02

Scan your WooCommerce setup

Winkl detects your products, orders and customers while your store keeps running normally.

Step 03

Activate what you need

Start small. Add more when your shop grows.

Your existing workflow keeps working. Winkl adds a modern layer on top — it doesn't replace or break anything you already use.

Your frontend stays untouched
Data stays in your own WordPress install
Live in under 5 minutes
Cancel any time
Why Winkl

One place to run
your entire store.

The Winkl stack

One system. Multiple layers.

Built on WordPress and WooCommerce — with flexible layers for running, extending and scaling your store.

Multi-store layer
Winkl Hub
One dashboard for every store you manage.
Coming soon
Mobile layer
Winkl App
Your store in your pocket.
Core layer
Winkl Core
The connected workspace behind your WooCommerce store.
Connect
Works with your existing tools
IQ
AI insights and assistance
Flow
Automations and triggers
Frontend layer
Winkl Storefront
A fast, modern frontend for WooCommerce.
Commerce
WooCommerce
Foundation
Platform
WordPress
Main product
Winkl Core
The connected workspace behind your WooCommerce store.
  • Orders, products and customers
  • Analytics and daily workflow
  • Campaigns, loyalty and email
  • AI assistance built in
✓ Included in all plans
Included experience
Winkl App
Your store in your pocket.
  • Home screen PWA
  • PIN-protected access
  • Live order feed
  • One-tap actions
✓ Included in all plans
For agencies
Winkl Hub
One dashboard for every store you manage.
  • Portfolio-wide overview
  • Store health and activity
  • Client and store switching
  • Standardized stack at scale
Agency & Enterprise Coming soon
Details →
Optional add-on
Winkl Storefront
A fast, modern frontend for WooCommerce. Optional add-on per site.
  • Storefront Editor included
  • Built for speed and flexibility
  • Works with your WooCommerce backend
  • Does not affect your existing theme
Performance-first by design
  • Up to 7–10× faster page delivery than builder-heavy storefronts*
  • Smart caching for faster repeat visits
  • Edge delivery for lower latency
  • Pre-rendered pages for speed and stability
  • Built-in image optimization
  • SEO-friendly rendering for products and categories
Includes the Storefront Editor
  • Visual page editing inside Winkl
  • Reusable sections and templates
  • Product and collection layouts
  • Mobile-friendly by default

* Based on internal benchmarks comparing Storefront against page-builder-heavy WooCommerce setups. Results may vary by implementation.

Optional add-on
Winkl AI

Your second brain
for shop work.
AI that helps run the shop.

Not a separate AI tool. An assistant that knows your store inside out — and helps without you ever leaving the admin.

Ask your store real questions

Ask real questions about products, customers and sales — and get actual answers from your own data.

Writes like your brand

Product copy and campaigns drafted in your tone — ready to refine and publish.

Helps with support

AI drafts replies using real order context. You stay in control.

Winkl AI · Assistent
Write a winback campaign for customers who haven't ordered in 60 days.
Here's a winback campaign for 47 inactive customers:

Subject line: "We miss you, Sarah — and we have something for you"

Opening: It's been a while since your last order. We'd love to have you back. Here's 15% off your next purchase...
Maak hem iets korter en persoonlijker.
Modules

One plugin.
A modular ecosystem.

Run your store: orders, customers, products, stock, campaigns, loyalty, email, AI and insights — everything sits where it should, everything works together.

Scale Wholesale · Support · Push · Wallet · Referrals · Storefront

Wholesale

B2B pricing, purchase flows and business customer groups.

Pro

Tickets & Support

Handle customer support directly from your dashboard, with AI-assisted replies.

Pro

Push Notifications

Send browser push notifications for campaigns, loyalty and promotions.

Pro

Wallet

Customer credit, wallet transactions and reward balances.

Pro

AR Viewer

Preview compatible products in augmented reality.

Pro

Storefront

Performance-first WooCommerce storefront layer — faster pages, flexible design.

Add-on
Works with your stack

Works with the WooCommerce
stack you already know.

Winkl works alongside the tools already powering your store — from payments and shipping to email, accounting and storefront building. Nothing breaks. Nothing changes.

Payments
Storefront
Operations

Your payments stay. Your emails stay. Elementor stays. Your accounting stays. Winkl just makes everything visible from one place.

Try before you install

Try Winkl before
installing anything.

Explore a real-feeling WooCommerce demo store with sample orders, customers, products and revenue. Open the workspace, install the app demo or explore the agency view — no setup required.

Demo data only · No credit card · Nothing connects to your own store

Winkl — Demo Store · Dashboard
€2,841
Today
14
Orders
↑23%
vs yesterday
#2341Sara Janssen · Marble candle set✓ Sent
#2342Mark van den Berg · Poster bundle● New
#2343Lisa Brouwer · Linen tote × 2→ Packing
Enter your PIN
1
2
3
4
5
6
7
8
9
0
New order received
#2342 · €67.50
3 orders ready to pack
Open packing view →
AI: 4 products need attention
Low stock + no description
Winkl App installed ✓
PIN login enabled
Live Store Demo
Explore Winkl in a safe demo store filled with sample orders, products, customers and revenue.
  • No setup required
  • Demo data only
  • Safe to click around
  • Full desktop workspace
Open live demo →
App Demo
Install the Winkl App demo and experience your WooCommerce workspace like an app — with PIN login and live order feed.
  • Add to home screen
  • PIN-protected access
  • Live order feed
  • Works on phone, tablet and desktop
Install App Demo →
Agency Demo
See how Winkl Hub gives agencies one clear overview across multiple WooCommerce stores.
  • Multi-store dashboard
  • Store health overview
  • Quick store switching
  • Agency-ready workflows
Explore Agency Demo →
The math

Most stores slowly collect
a stack of disconnected tools.

Not by choice. Just one plugin at a time, until nothing talks to each other.

Tool categoryWhat it coversTypical setup
Email marketingFlows, campaigns, segmentationSeparate platform
Loyalty & rewardsPoints, tiers, stamp cardsExtra plugin
Analytics & CRMRevenue reports, customer dataAnother dashboard
AutomationsWinback, upsell, triggersMore add-ons
Reviews & pop-upsSocial proof, lead captureYet another subscription
Wholesale / B2BTrade pricing, bulk ordersSpecialist plugin
✦ Winkl ProAll of the above, connected — plus AI, gifting, push, wallet…€24.99/month

And those tools still don't talk to each other.

That's the real cost — not just money, but context switching, broken automations and data that lives in five different places. Winkl puts it all in one workspace from €24.99/mo.

* Winkl replaces the tools you need every day — not every niche edge case.

Winkl Shop Check

See what Winkl could do
for your store.

Enter your WooCommerce store URL and get a personalized shop check based on your public storefront, product setup and visible workflow signals.

Public data only  ·  No login needed  ·  Takes about 30 seconds

Your store. Your server. Your data.
No transaction fees. No platform lock-in.
Built for existing WooCommerce stores.
Winkl reads your data — never takes over your frontend.
Pricing

Choose your plan.
Stop stacking plugins.

Start free. Upgrade when you're ready. No surprises.

Lite
€0
Free forever · WordPress.org
The better WooCommerce admin
  • Dashboard & live activity
  • Orders & packing list
  • Customers (basic)
  • Products (basic)
  • Themes & FAQ manager
  • Mobile admin
  • AI assistant
  • Loyalty & growth tools
Get Winkl free
Best place to start
Core
€14.99/mo
or €149/year — save 2 months
Daily shop workflow, finally connected
  • Everything in Lite
  • Full customer CRM
  • Tickets & support
  • Reviews & Wall of Fame
  • Email campaigns
  • Basic automations
  • 100k AI tokens / month
  • Loyalty & stamp cards
Start now
Agency
€89/mo
or €890/year · up to 10 sites
One stack for every client store
  • Everything in Pro
  • Up to 10 sites
  • White-label options
  • Custom AI API key
  • Priority support (24h)
  • Client-ready setup
  • Storefront / headless support
Winkl Hub coming soon Central dashboard across all your connected stores.
Contact us
Enterprise
Custom
Tailored to your setup
  • Everything in Agency
  • Custom onboarding & SLA
  • Multi-store architecture
  • Advanced permissions
  • Custom integrations
  • Dedicated support
  • Multi-brand setup
  • Winkl Hub — early access
Winkl Hub — one layer above your stores coming soon

Agency and Enterprise customers get access to Winkl Hub: a central dashboard that sits above all your connected stores. See aggregated revenue, orders and customer data across every site — manage, compare and act without switching between installs.

Cross-store revenue & order overview Unified customer & loyalty data One login, all your sites Push actions across connected stores
Start free. Upgrade when your store grows.No pressure. Lite is genuinely useful, not crippleware.
Your store. Your server. Your data.No platform lock-in. Cancel any time.
Winkl pays for itself.By replacing chaos, not just tools.
Save 2 months with yearly billing.No transaction fees. No surprises.
From store owners

What people are saying.

★★★★★

"I used to have six tabs open just to get through a morning of orders — Klaviyo in one, YITH in another, then wp-admin for the actual order. Winkl just fixed that. One place, everything there."

Marieke van den Berg Marble & Moss — lifestyle & home
★★★★★

"Honestly I was sceptical. I've tried 'all-in-one' tools before and they always trade one problem for three new ones. This one actually does what it says. Setup took maybe 20 minutes."

Thomas Bakker Voltagear — electronics & accessories
★★★★★

"The mobile thing alone is worth it. I was at a market and could actually check and handle orders on my phone without zooming into wp-admin like some kind of punishment."

Floor Hendriksen Studio Bloem — plants & seasonal decor
★★★★★

"What I didn't expect was how much calmer the whole admin feels. Less noise, less things fighting for attention. I can actually see what's going on in my shop instead of just reacting to it."

Joost de Vries Kwekerij Kaap — specialty plants & seeds
★★★★★

"It replaced Metorik and my loyalty plugin. That's €90 a month back in my pocket — and honestly the Winkl versions feel more thought through. They talk to each other. The others never did."

Roos Smits Little Folk — kids clothing & gifts
★★★★★

"My WooCommerce setup was already running fine. I wasn't looking to rebuild anything. Winkl just sat on top of it and made everything easier. My store didn't even notice the difference — I did."

Sanne Koopman Het Kleine Atelier — handmade ceramics

Your store has more
in it than you think.

Add Winkl and see it for yourself. Free to start — no credit card, no rebuild, no lock-in.